I just took a trip down memory lane thanks to the Matchbook girls. They posted a picture of a beautiful hydrangea cake from The Cupcake Cafe. In my early days in NY, I worked for Louis Feraud in the Fashion District and The Cupcake Cafe was where we'd always get our birthday treats. Look how pretty their cupcakes are...
Things may have changed by now but back then, the walk to
the cafe from our office was a little dodgy. But so worth it!
And as I'm sure you've already read it cover to cover,
Matchbook went live last night. I happen to really love it.